Hipstamatic led the way in offering a fast and fun way to edit and share photos from an iPhone, but has been a little slow to move into video. The company has now corrected this, launching the Cinamatic app designed to compete with Vine and Instagram.

Cinamatic lets you shoot short videos ranging from 3-15 seconds, apply filters to them and then share on Vine, Instagram and Facebook – or send them via email or Messages … 

The app costs $1.99 from iTunes with five built-in filters, and extra filters can be purchased separately.